Apparently, Teej, popularly considered as women’s festival, is about feasting, fasting, singing, dancing of the women clads in red saris and embellished with glittering ornaments. The festival also has religious significant as well. Hindu married women fast and offer prayer Lord Shiva wishing longevity and prosperity of their husbands. It is also believed that unmarried girls fasting and praying during Teej would ensure their happy married life.
Nevertheless, cultural critics are still critical on Teej itself being the gender biased practice designed to inculcate women the power of masculinity and help normalize the female subservience. Besides, many other people believe that the festivity has much more to talk about liberation of women and their empowerment.
Nepali women have long been using it as a platform to outpour their emotion of their suppressed state, raise voice for subversion of identity as well as for reveling and recreating themselves. It is not only for women; men are inalienably attached with this festival for it is believed to promote mutual bond among husband and wife.
With the belief that Teej customs has much more to talk about awareness, advocacy and empowerment related to women, Shalimar groups being a business conglomerate consists varieties of sector working under the umbrella of same parent company. Here we work as a family. Festivals such as teej helps us to create a better bond among our employee and staffs creating mutual understanding among us. As our company main motto is to create best working environment that’s why teej festival can also play a vital role to understand the feeling of our employee Beside this Our company Shalimar Group Started to organize Teej as a business conglomerate as its objective of the event is to use the occasion of TEEJ – to promote Tales of Equality Empowerment and Joy (TEEJ) and demystify gender based traditional harmful cultural and religious practices prevalent in society and reflected in personal or collective behaviors. The event aimed to promote the gender transformative and Men Engage approaches for the effective outcome of women empowerment.
Personally, here I share my ups and down’s my happiness and sorrow because more than a working place it’s more like a family to me. This festival should not only be regarded from a traditional viewpoint but also from women’s emancipation and empowerment which will provide strength for our women staffs to fight for her rights too.
Article by Sunita Dongal
Shalimar Group believes human resources are the most valuable and important source of capital of the organizations.
The qualitative manpower has an immense impact on the overall prosperity of the organization. Taking into consideration, Shalimar Group organized a Motivational & Stress Management program to stimulate more desire and energy in our workforce.
Bollywood superstar Shah Rukh Khan came to Kathmandu on Monday amidst huge fanfare. The star who is often known as the ‘Baadshah of Bollywood’ arrived to promote Kansai Paints Nepal’s ‘U-Can’ initiative. Shah Rukh is the brand ambassador of Nerolac paints, which is manufactured in Nepal by Kansai Nepal Paints.
The initiative, which has been described as a green-initiative by the company, will encourage people to convert used Nerolac paint cans into beautiful flowerpots and add to their homes’ décor while preserving the environment.
On reaching the Hyatt Regency, Boudha, and taking the stage, the actor emphasised on the need to be beneficial to others and save our environment. “One who serves other is the king,” the man touted as the King of Bollywood said.
Further, describing Nepal as a beautiful place, he said that he wished to visit the Himalayan country with his kids in the future.
Earlier, he tweeted after arriving at the Tribhuvan International Airport, Khan took to twitter.
Source: Ekantipur
Kansai Nerolac Paints Ltd (KNPL), a subsidiary of Kansai Paints Company Ltd, Japan, commenced its operations in Nepal under the brand name Kansai Paints Nepal Pvt Ltd. Kansai Nerolac Paints Ltd (KNPL) had acquired 68 per cent stake in Nepal Shalimar last year. Kansai Paints Nepal Pvt Ltd would be utilizing the manufacturing set-up of Nepal Shalimar to manufacture Nerolac range of products that are currently exported to Nepal.
At the launch ceremony of Kansai Paints in Kathmandu, Ishino, President, Kansai Paints Company Ltd, Japan, HM Bharuka, MD, Kansai Nerolac Paints Ltd, India, and Anuj Jain, Director of Marketing & Sales (Decorative), Kansai Nerolac Paints Ltd, India were present. The function was also attended by over 400 dealers.
Ishino said, “With our presence in about seventeen countries across the globe, it gives us immense pride to commence our operations in Nepal. This association will help us offer our international expertise and superior range of products to our consumers in Nepal”. “With KNPL’s entry in the Himalayan state, we aim to provide products that are not only best in performance, but also those that are safe and minimize impact on the environment,” said HM Bharuka, Managing Director, Kansai Nerolac Paints Ltd, India.
Kansai Nerolac Paints acquired the stake in the company last year for Rs 12.58 crore. Further, the company has given a loan of Rs 10.20 crore to fund the working capital requirement of Nepal Shalimar Pvt Ltd (NSPL). The investment by the company in NSPL has been approved by the authorities concerned in India and Nepal.
In tune with its parent company Kansai Paints Company Ltd, Japan; Kansai Paints Nepal Pvt Ltd will place a strong focus on sustainable sensibilities. The brand will strongly advocate the use of no VOC paints and promote healthy homes concept to the consumers in Nepal.
Source: Abhiyan
